Keele Street Pottery
The policy of growth by acquisition in the 1947-1949 period ensured that a wide range of goods were produced. During this period, the emphasis was on production for export. A message from the Managing Director in a company leaflet states "we all know that the nation’s first need is to manufacture for export, to enable us to earn dollars, and so purchase the raw materials essential for industry."
White utility wares were in production at some factories in the group, whilst others concentrated on decorated ware for export.
1915 Establishment of Keele Street Pottery by C.H. Bowers, Elijah Brookes, J.Robinson, and H.W. Pitt
1916 Started mass production of once fired egg cups
During world war 2 the works were closed under the Concentration of Industries Act and used by the government to store shell cases
1946 Re-opened with five bottle ovens, producing once fired white cups
1947 Product range extended to include ornamental ware, cottage ware and other fancies
1947-1949 Acquisition of other companiesParamount Pottery Ltd., Hanley (estd. 1946) – white cups & cottage ware
Winterton Pottery Ltd., Longton (estd. 1927) – dinner & tea wares
Thomas Cone Ltd., Alma Works, Longton (estd. 1892) – dinner & tea wares
Collingwood Bone China Ltd. (estd. 1887)
Conway Pottery Ltd., Fenton (estd.1930) – white cups
Piccadilly Pottery, Tunstall (estd. 1946) - wholesaler
Lawton Pottery, Tunstall
1950 Name changed to Staffordshire Potteries Limited.
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